This Privacy Policy explains how Asset Security Search Pty Ltd ABN 20 672 024 029 (trading as carsDNA.com) (“we”, “us”, “our”) collects, uses, stores and discloses Personal Information when you access or use the carsDNA website at https://www.carsDNA.com (“Website”) or purchase vehicle history reports or related services.
We are committed to protecting your privacy and managing Personal Information in accordance with the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles.
What is Personal Information?
“Personal Information” has the meaning given in the Privacy Act 1988 (Cth) and includes information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in a material form or not.
Personal Information we collect
We may collect and store the following types of Personal Information:
- your name and, email address
- transaction details relating to vehicle history reports purchased;
- vehicle-related information submitted by you; and
- basic technical information such as IP address and browser type for security and website analytics purposes
We do not intentionally collect sensitive information.
How we collect Personal Information
We may collect Personal Information:
- when you access, browse or use the Website;
- when you purchase a vehicle history report;
- when you contact us or submit enquiries;
- through cookies and similar tracking technologies; and
- from third-party service providers that support our operations (such as analytics, hosting or payment platforms).
Our Website may also collect Internet Protocol (IP) addresses. IP addresses are assigned to computers on the internet to uniquely identify them within the global network. We collect and manage IP addresses as part of the service of providing an internet session for management and security purposes. We may also collect and use web log, computer and connection information for security purposes and to help prevent and detect any misuse of, or fraudulent activities involving this Website.
Purpose of collection
We collect, hold and use Personal Information for purposes including:
- providing, delivering and administering vehicle history reports and related services;
- processing payments and verifying transactions;
- preventing fraud, misuse or unauthorised activity;
- operating, maintaining and improving the Website and services;
- responding to enquiries and providing customer support;
- complying with legal, regulatory and record-keeping obligations; and
- internal analysis, reporting and business planning.
Disclosure of Personal Information
We may disclose Personal Information on a confidential basis to third parties where reasonably necessary, and only in relation to this Website including:
- payment processors;
- IT, hosting, cloud storage and data security providers;
- analytics and website optimisation providers;
- professional advisers (including legal, accounting and compliance advisers); and
- regulators, law enforcement agencies or other authorities where required or authorised by law.
and we take all reasonable steps to ensure these organisations are bound by confidentiality and privacy obligations in relation to the protection of your Personal Information.
We do not sell Personal Information.
Overseas disclosures
We do not disclose Personal Information to overseas recipients, and Personal Information collected through the Website is stored and accessed within Australia.
Marketing communications
We may use your Personal Information to send you information about our services, updates or promotional material. We will only send marketing communications where permitted by law or where you have opted in to receive them.
You may opt out of receiving marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us directly using the contact details available on the Website.
Cookies and analytics
We may use cookies and similar technologies to:
- analyse Website traffic and usage patterns;
- improve Website functionality and user experience; and
- support security and performance monitoring.
You may disable cookies through your browser settings. However, doing so may affect the availability or functionality of the Website.
In some cases, third-party service providers may place cookies or use similar technologies through the Website to support analytics, performance monitoring, advertising or social media integration.
These providers may collect de-identified information about how users interact with the Website.
We do not control these cookies and recommend that you review the privacy policies of relevant third-party providers for further information.
Data security
We take reasonable administrative, technical and physical steps to protect Personal Information from misuse, interference, loss, unauthorised access, modification or disclosure.
Despite these measures, no method of transmission over the internet or electronic storage is completely secure. Accordingly, we cannot guarantee the absolute security of Personal Information.
Data retention
We retain Personal Information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, including to comply with legal, regulatory, accounting or reporting obligations.
When Personal Information is no longer required, we take reasonable steps to destroy or de-identify it in accordance with applicable law.
Access and correction
You may request access to Personal Information we hold about you and request correction of any information that is inaccurate, out of date, incomplete or misleading.
Requests may be made using the contact details available on the Website. We may refuse access or correction where permitted by law.
Complaints
If you believe we have breached the Privacy Act 1988 (Cth) or mishandled your Personal Information, you may contact us using the contact details published on the Website.
We will investigate your complaint and respond within a reasonable time.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
Third-party websites
The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing Personal Information to them.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our information handling practices or legal requirements.
The current version will be published on the Website and will apply from the date of publication.
Contact us
If you have any questions about this Privacy Policy or how we handle Personal Information, please contact us using the contact details available on the Website.

