carsDNA.com PR Package

AUSTRALIA—carsDNA.com, a proudly Australian-owned automotive intelligence platform, has officially launched to bring a new standard of transparency to the nation’s used-car market.

Too many Australians have purchased what appeared to be a great car, only to discover hidden finance, undisclosed write-off history, or odometer irregularities after the deal was done.
carsDNA.com was built to change that—putting professional-grade vehicle intelligence directly into the hands of everyday buyers, at the moment they need it most.

A simple registration plate or 17-digit VIN unlocks a detailed report covering finance owing, stolen
and written-off records, odometer irregularities, previous accident and repair history, factory
options and up-to-date market valuations, all in one clear, easy-to-read format.

carsDNA.com is owned and operated by Asset Security Search Pty Ltd, an Australian automotive technology and data company. Our purpose is to help Australians make more informed vehicle decisions by turning complex automotive information into clear, practical intelligence.

Buying, selling, financing, or owning a vehicle can involve major financial and personal decisions. A car may be a family’s daily transport, a young person’s first step towards independence, an essential work tool, or a significant investment. carsDNA.com helps people understand more about the vehicle in front of them before they make a decision.

Turning information into confidence

A car’s appearance, price, and seller description are only part of the picture. carsDNA.com brings
together relevant automotive information from a range of trusted sources and presents it in a clear, useful format. The platform is designed to help people look beyond what is immediately visible, ask better questions, and identify information that may need further consideration. Our role is not to make the decision for someone. It is to give them a stronger starting point for making their own decision with greater confidence.

Supporting people at every stage of the vehicle journey

carsDNA.com supports Australians across the vehicle lifecycle. For buyers, our reports and guides can help make the used-car search feel more manageable, providing useful information to consider before making an offer, arranging finance, or handing over money. For parents and families, carsDNA.com can help bring greater clarity to the search for a first car, a safer family vehicle, or a practical upgrade for a changing household. For private sellers, access to clear vehicle information can support more open conversations with prospective buyers and help build confidence during a sale. For dealers, automotive professionals, and finance providers, carsDNA.com provides information and resources that can support clearer customer
conversations and more transparent vehicle decisions.

More than a vehicle report

carsDNA.com combines reports, practical buying guidance, and educational content to help Australians better understand the vehicles they buy, sell, finance, and own. We focus on the real questions people have during the process—including what to look for, what to ask, and how to approach a vehicle decision with better information. Whether someone is comparing online listings after work, inspecting a car on the weekend, or preparing to sell their own vehicle, carsDNA.com is designed to make important information easier to find and easier to understand.

Built around clarity and trust

Automotive information can be complicated. Our focus is to make it more useful. carsDNA.com uses secure technology and automotive insight to bring relevant information together in one place. We work with a range of trusted data providers. Some sources and data sets are proprietary and cannot be publicly identified or described. By turning complex information into
practical intelligence, carsDNA.com aims to improve transparency and help Australians feel more confident when making important vehicle decisions.

Independent, Australian, and focused on trust

carsDNA.com is owned and operated by Asset Security Search Pty Ltd, an Australian automotive technology and data company. Our platform has been shaped by practical automotive knowledge and a clear focus on what people need when making vehicle decisions. We continue to invest in technology, secure data integration, and better ways to make vehicle information more useful for Australians. We are committed to providing a reliable, professional service that puts clarity, transparency, and customer confidence first.

Helping Australians feel more confident

carsDNA.com is built around a simple belief: people deserve to know more about a vehicle before it becomes part of their life. For many Australians, a car is more than transport. It helps families get through busy weeks, gives young people greater independence, supports work, and makes everyday life possible. That is why carsDNA.com is focused on making important vehicle information clearer, easier to access, and easier to understand—helping buyers, sellers, dealers, and automotive professionals approach important vehicle decisions with more confidence.

Hidden Financial Surprises: Private buyers can unknowingly purchase a vehicle with finance still owing, leaving them legally liable for someone else’s debt and at risk of having the car repossessed.

Hidden Damage: Vehicles with previous accident damage are often sold without buyers ever knowing the full extent of repairs or how they might compromise safety and long-term value.

Write-Off History: A vehicle previously declared a repairable write-off can quietly re-enter the market, leaving unsuspecting buyers with hidden safety concerns and a significantly reduced resale value.

Valuation Blind Spots: Without access to real-time market data, sellers often undervalue their vehicles and buyers pay more than they should, turning a simple transaction into a costly guessing game.

Fragmented Information: Traditional vehicle research is often scattered across multiple sources and remains difficult to interpret for the average buyer who just wants the facts.

Behind the Sale: Industry professionals spot these warning signs instantly, yet most Australians never see the danger until the deal is done and the reality of a bad purchase sets in.

Interview Topics

Automotive Industry Expert Commentary: Available to speak on used-car market trends, buyer risks and industry transparency.

Consumer Advocacy and Due Diligence: Expert commentary on critical pre-purchase checks, red flags and high-stakes questions.

Technology and Data in Automotive: Insights on how intelligent report design is helping Australians research used vehicles

Finance and Hidden Risks: Real-world examples of financial risks including undisclosed finance and concealed write-offs.

Story Ideas for Journalists

1. The Hidden Cost of a Good-Looking Car: A consumer investigation into the undisclosed history that costs Australian buyers thousands every year

2. What Your Seller Is Not Telling You: How a new generation of vehicle intelligence tools is levelling the playing field for private buyers.

3. Buying Your Teen’s First Car: A practical guide to safety ratings, write-offs and finance checks in 2026.

4. Why the PPSR is Not Enough: An expert explainer on the additional verification steps needed to protect buyers.

5. The Platform Behind the Purchase: How an Australian technology company is changing the way people research used vehicles.

6. State Borders and VIN Scams: How sellers move cars between states to wash a vehicle’s history.

7. Getting More for Your Car: How transparent history reporting is helping private sellers command better prices

8. Family Road Ready: The checks every parent should run before a teen’s first car purchase.